Iron Sky team does not approve the UK release strategy
May 16, 2012 · Print This Article
As some of you may already know, our UK distributor Revolver Entertainment decided to release Iron Sky for just one day in cinemas in the United Kingdom, and then never again. The film has been opening all across Europe during the last six weeks, with excellent results (nearly 850 000 cinema admissions so far!), but Revolver refuses to give it a proper run in
UK theaters. What they are doing is basically stabbing us in the back.
Revolver misled us by assuring us a proper cinema release during the production, but came out suddenly and last minute with their new plan, the one-day-only release, and refused to listen to our arguments against it.
We even asked our fans to contact Revolver and let them know what they think of the plan, they received thousands of comments in just few days from people who want to see Iron Sky but even that wasn’t enough for them to change their plans.
The fact that they are releasing Iron Sky for just one day (in the middle of the week) shows a great disrespect for us, the filmmakers, who have been slaving to make this film as cinematic – with big special effects, sounds and great action – as possible. It’s also a major middle finger to the fans, followers and investors who have been following the production for years and now suddenly have only few hours to run to the theater, and then enjoy their quickly rushed DVD and Blu-Ray release. A release that will be missing all the material we’ve planned for it – documentaries, commentaries, artwork and whatever we’ve gathered during our six long years of production.
Thus, we, the filmmakers of Iron Sky, cannot support their one-day cinema release strategy and rushed DVD release.
We apologise to our fans for our bad judgement in choosing a company like Revolver to take care of the distribution in the UK. We also want thank everyone who have so far been supporting our efforts to change Revolver’s mind by sending messages to their facebook page, their email addresses and their Twitter accounts. We are humbled to see so many of you have stepped up and you deserve our greatest thanks.
But we’re not giving up! The release date is getting close, but we will continue our efforts to get you a proper chance to see Iron Sky like it was meant to be seen – on the silver screen. And once more we ask you, our fans, friends, followers, collaborators and investors – and all your friends to do whatever you can to try to turn Revolver’s head.
Please send email, Facebook message, Tweet and even a darn post card to Revolver to let them know that you are not supporting their release strategy and demand a proper, longer cinema release period!
The Iron Sky Team:
Tero Kaukomaa, producer
Timo Vuorensola, director
Samuli Torssonen, VFX producer
Contact info for Revolver
Twitter: http://twitter.com/revolveruk & http://twitter.com/ironskyuk
Tel: +44 (0) 20 7243 4300
48 & 49 Princes Place
London W11 4QA