Iron Sky Goes Australia – And Gathers 120k € From The Fans
May 15, 2010 · Print This Article
CANNES, 15. May 2010 — Iron Sky, the Finnish-German black comedy about Nazis from the Dark Side of the Moon, is now a Finnish-German-Australian co-production. Blind Spot Pictures / Tero Kaukomaa is producing with 27 Films Production / Oliver Damian, and they will be joined by New Holland Pictures / Cathy & Mark Overett from Australia. San Fu Maltha, who produced Black Book by Paul Verhoeven, is also a shareholder in the company and acts as executive producer. The studio shoot of Iron Sky will be done in Australia, from where 20-25% of the film’s 6.5 million euro budget will be covered.
Iron Sky is known for its active co-operation and collaboration with fans, but a week ago this collaboration was taken on a new level by giving the internet community a possibility to invest in to the film: http://www.ironsky.net/invest/ The Iron Sky production offers several equity investment packages, ranging from 1000€ to 20.000€ or more. These investments come with additional perks, such as a chance to have a private screener of the movie or meet members of the cast over a dinner. These investments are on the same standing as the film makers’ investments, so they recoup money at the same rate.
The equity investment packages started attracting a lot of interest immediately after they were announced. In the first week 75 people have expressed their interest in investing on Iron Sky. The total sum of these investments is approximately 120.000 euros, with the largest single investment being 20.000€.
“Our fans have already been able to help us by giving us their ideas in Wreckamovie and helping to fund the movie by buying merchandise, so offering a chance to invest in the movie and share its possible profits is a logical continuation to the trend“, said the Iron Sky producer Tero Kaukomaa. “Iron Sky has successfully acquired 90% of its funding and we are looking forward to using crowd investments to close at least part of the gap. We could apply for this money via traditional means, but we want to engage our audience and give them a very concrete chance to take a part in the movie production – and the possibility to actually make money out of it.”
The fans can also take part in designing Iron Sky merchandise, which EMI will distribute globally. Iron Sky and EMI will arrange design competitions for the fans and the best designs will be added to the official line-up of movie merchandise. The winners will be rewarded with money prizes, movie tickets, fan materials etc.
The new teaser that was released in the movie website on May 13th (www.ironsky.net) reached over 100.000 viewers in the first day and a half and attracted a lot of attention both online and in the traditional media. Iron Sky reaches over 60.000 fans per week and this amount is growing daily. This audience is not just a passive target for advertising, but an integral part of the movie project itself. Using the collaborative movie creation platform Wreckamovie the film makers can give out certain tasks for the fans and enthusiasts to complete.
“Internet is a vast repository of talent and skill, a repository which has been severely under utilized by the movie industry“, said the director of Iron Sky Timo Vuorensola. “I think Internet is the next big, relevant change in the film industry’s future, just like sound, color, TV and CGI have been. The modern audience is not just a target for advertising and a bunch of people who has to be lured into the movie theater once the film is done. The net is full of talented and enthusiastic people, who are more than happy to support a movie project while it’s underway – be it giving the project publicity, doing actual work on the project, or funding it either by buying merchandise or actually investing in the project. This is something we have been doing for a decade or more, but which the large studios are only now starting to explore.”
IRON SKY PRESS MATERIALS
For press materials, such as photos and video, head over to http://www.ironsky.net/press/
Tero Kaukomaa (producer) +41-792 537 638, email@example.com
Janos Honkonen (publicist) +358-40 7475 967, firstname.lastname@example.org
IRON SKY IN SOCIAL MEDIA
Twitter: http://twitter.com/energia, http://twitter.com/ironskyfilm
BEHIND THE IRON SKY
Iron Sky is a scifi movie that takes place in the year 2018, when the Nazis, who fled the Earth to the dark side of the Moon in 1945, return to claim the Earth. The film is a Finnish-German co-production, filmed mainly in English, with a budget of 6.5 million euros. It’s directed by Timo Vuorensola and produced by Tero Kaukomaa (Blind Spot Pictures), Samuli Torssonen (Energia Productions), Oliver Damian (27 Films Production), Cathy & Mark Overett (New Holland Pictures) and San Fu Maltha (New Holland Pictures), with a screenplay is written by the acclaimed sci-fi writer Johanna Sinisalo (Nebula Award nominee 2009, Finlandia 2000) and Michael Kalesniko (Private Parts). The cast includes Julia Dietze (1½ Ritter), Götz Otto (Schindler’s List, The Downfall), Tilo Prückner (The Neverending Story, Die Fälscher) and Udo Kier (Dogville, Dancer in the Dark). The film will be released in 2011.
Vuorensola and Torssonen’s first film was Star Wreck: In the Pirkinning – a fan-made sci-fi parody, which was published both as a free download and a commercial DVD. The film has reached over eight million viewers all around the world and gathered a strong international fan base.
Information and photos: http://www.starwreck.com/
The Star Wreck project gave birth to a collaborative filmmaking platform called Wreck a Movie, which offers film creators a direct connection with their audience, and offers the fans a never-before-seen chance to interact with movie projects.